Clerk.io Stories: DNAFactory

👋 Introduction

Hi, I’m Andrea Caprio — Software Engineer, E-commerce Consultant, and Chief Operation Officer at DNAFactory S.R.L.

🏗️ What Is DNAFactory?

DNAFactory is a consulting and development company focused entirely on e-commerce, with deep expertise in Magento.

Even though we’re a young company, we’ve specialized in building custom Magento solutions and helping merchants succeed by creating strong synergies between our team and our clients.

🔍 This synergy allows our customers to better understand the technology and market potential they can leverage.

💎 Why Magento?

We exclusively work with Magento and Magento 2, and we’re proud to be certified Magento Solution Partners.

Why Magento?

✅ It offers the flexibility we need
✅ It supports high-quality delivery
✅ It meets our standards for scalability and performance

🤖 The Power of Automation

Increasing revenue is always a core goal, but automation is what enables that growth sustainably.

Automation helps:

📦 Auto-generate shipments
🧾 Create purchase orders for dropshipping
🔁 Manage cross-sell & related products (no more painful manual input) The result? Fewer hours spent, more value delivered.

🔎 Search Service with Clerk.io

We started working with Clerk.io in January 2017, with our first project integrating the Search feature for Ausilium.it .

✅ The integration went smoothly, and by August 2017, we formed an official partnership.

🧑‍💼 Customer Success & Support

One of the biggest advantages?

💬 The Clerk.io Customer Success Team — always responsive and helpful, across both technical and business-related questions.

🧩 Seamless Integration

Whether Magento 1 or Magento 2, Clerk.io’s installation process is simple:

⚙️ Easy to install
🔧 Easy to configure
🔁 Smooth updates & upgrades Even for larger custom stores, the base integration just works.

🎨 Customization Options

For advanced merchants, we appreciate the ability to go beyond the default.

With Clerk.io, we can:

🧱 Customize templates and mockups via CSS
🔌 Use robust APIs to integrate features directly into the code
📚 Leverage rich documentation for deep customization 💡 Over the past few years, we’ve integrated 10+ Magento stores with Clerk.io’s Search & Recommendation services.

🔍 Why We Prioritize Search

Magento’s default search engine isn’t optimal — which is why we treat Clerk’s search service as essential.

Better search = 📈 Higher conversion rates 📉 Lower bounce rates 🛒 More engaged users

🛠️ Automating Recommendations

Cross-selling and upselling manually? 😓 No thanks.

Clerk.io’s Recommendation Engine saves hours every week by dynamically generating:

🔄 Related Products
✨ Personalized Recommendations
🛍️ Product Matches for Upselling

💰 Scalable Pricing

Clerk.io’s pricing adapts to all types of businesses:

🧑‍🌾 Small merchants
🏢 Enterprise clients 💡 The flexibility in pricing makes it easy to scale without overwhelming costs.

📊 Results That Matter

Client feedback has been overwhelmingly positive. Why?

🔍 The Search service increases conversion rates
🎯 The Recommendation service lowers bounce rates & boosts AOV (average order value)

✅ Final Thoughts

Clerk.io has become a key part of our e-commerce strategy.

🔗 Whether for seamless integration, outstanding support, or automation that drives real business value, we confidently recommend it to all our Magento clients.