Average basket size is one of the most reliable levers for profitable growth: it increases revenue without increasing ad spend. The challenge is doing it without resorting to pushy tactics that hurt the customer experience.
Lead with relevance, not pressure
The best cross-sells feel like help, not a sales pitch. Predictive AI surfaces the products a specific shopper is most likely to want next, based on real behavior and order data — so the suggestion is genuinely useful.
Tactics that work
- Cart cross-sells: show complementary products at the moment of checkout intent
- Product page recommendations: suggest logical next items and alternatives
- Bundles: group products that are frequently bought together
Measure the right thing
Track average order value and basket size over time, and compare AI-driven recommendations against manually curated ones. In most stores, the automated approach wins — and it frees your team from constant manual merchandising.