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New Visitor Insights: Instantly Inspect & Debug Any Shopper in Clerk.io

Neha Mirchandani calendar icon July 21, 2025
New Visitor Insights: Instantly Inspect & Debug Any Shopper in Clerk.io

What’s New

1. Visitor Inspector

  • Navigate to Data → Visitors.
  • Paste a Visitor ID into the search bar.
  • Instantly see the full visitor profile: events, segments, latest recommendations served, cart contents, device and geolocation data.

2. URL Debug Parameter

  • Add ?clerk_visitor=VISITOR_ID to any page URL.
  • Load the page to reproduce the exact shopper experience for that ID—perfect for troubleshooting personalised recommendations, search results or content banners.

Why It Matters

  • Faster debugging: Re-create a customer journey without asking the shopper for screenshots.
  • Deeper insights: Spot anomalies in event streams or missing data at a glance.
  • Greater personalisation control: Verify that rules, filters and campaigns fire as expected for specific audiences.

How to Get Started

Pro Tips

  • Combine with your browser’s Incognito mode to avoid mixing cookies.
  • Use the inspector to validate new merchandising rules before a big campaign launch.
  • Bookmark frequently used visitor IDs during A/B tests for one-click checks.

Next Steps

Ready to dive in? Log in to my.clerk.io, head to Data → Visitors, and start exploring your customers on an individual level. As always, we’d love your feedback—reach out via chat or support@clerk.io.

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